Marketing Strengths

Marketing real estate takes a lot more than a yard sign and classified advertising. It takes networking and maximum exposure to the real estate community.

The key to marketing a property is a thorough introduction to the real estate community.

Advertising and Marketing This Website.

Your listing on this website is linked to other Real Estate websites across North America. It is regularly advertised to the Realtor community, through e-mail information and mailings. I also advertise my website in local media and mailings.

In addition to my websites www.BoKnowsHomes.com and www.OkanaganLifestyles.com, I maintain two other websites on important real estate sites. One of these is on www.homestore.ca and the other is on www.3DVisit.com, giving you exposure on Canada's busiest real estate website and providing a Virtual Picture Tour of all my listings. These sites are also linked to my listings on www.mls.ca and www.prudential .com, as well as North America's largest real estate website, www.realtor.com.

Bo’s Referral Rewards Program

This program attracts referrals from members of the general public and Realtors. This means you are exposed to more potential buyers for your home. I constantly market and promote my Referral Rewards Program, to increase interest in the Okanagan and my listings.

Prudential Value Range Marketing

Prudential Real Estate is the only provider of Prudential Value Range Marketing in North America. Prudential Value Range Marketing attracts qualified buyers to look at your home. That means a quick sale at a fair price.

International Broker Network

With more than 1,500 member offices of the Prudential Real Estate network throughout the United States and Canada, and more than 40,000 Prudential Referral Services member associates worldwide, you'll have access to a vast pool of buyers locally, regionally, nationally and internationally.

National Relocation

Prudential Referral Services provides the network with potential buyers who must relocate within a limited time period because of corporate transfers.

Local REALTORS® Network

Cooperation and exchange of information between brokers is an additional marketing opportunity used to generate qualified buyers-leads for your property.

Multiple Listing Service

Important information about your property will be submitted to the Multiple Listing Service. This is a valuable resource widely used by the real estate community and is highly effective in increasing awareness of your property.

Additional Marketing Programs

Of course, I do still use the conventional yard sign and newspaper ads, as well as paper brochures, TV ads, and open houses to help market your property. However, I do all these with a different flair than conventional Realtors.

Brochures: I produce a beautiful six panel colour brochure, highlighting the key features of your home, as well as a more conventional brochure, showing room sizes, lot size, taxes, etc.
Open Houses I maximize exposure to your home by advertising my open houses both in the key real estate newspaper supplements and by targeted mailings. I provide additional information, such as financing options, to visitors to my open houses.
Yard Signs with a Difference: Our Prudential yard signs are the most visiblle in the industry and I advertise my website and virtual tours on all my yard signs.
TV Ads: When you list with me, your property will be advertised on the Real Estate Teleguide until it is sold.
Print Ads: Your property will be advertised in both of Kelowna's weekly real estate supplements, the Real Estate Weekly and HomeFinders, as well as the MLS magazine.